Your Will says who gets what.
LORE says why it matters.
LORE is a conversation.
You talk, it listens, and over years it builds an archive of your life in your own words.
When you're gone, it goes to the people you name.
£25
Lifetime access to LORE. One payment. You never pay again.
500 places.
After these are gone, it’s £100 per year.
+
£125
LORE for life, plus an hour with founder Nellie McQuinn on your estate planning. Available as a business expense.
Only 50 of these.
That’s all the hours there are.
Join us and protect your emotional legacy.
Limited to the first 500 customers.
£25 for LORE for life.
First access. Founding Members are in before anybody else.
A hand in what gets built. You'll be asked, and we'll listen.
Exclusive WhatsApp Founders community and webinars whilst building.
Founding Member on your archive. Permanently.
Your access starts the day LORE opens, not the day you pay. If LORE isn't open by the end of 2027, you get a full refund.
You can also cancel within 14 days of purchase.
What you're actually buying
Not a folder of photos with a nice font.
LORE is a conversation. You talk, it listens over years. The house you grew up in. Your grandmother's ring and how she got it. Why you left. The thing you'd say once more if you could.
When you're gone, it goes to the people you name.
Your Will protects what you have. LORE protects who you are.
Why £25, and why now?
LORE isn't finished. We’re building it.
We need 500 people to say this should exist, so we can prove it to the people funding it. That is the entire deal. You get in at £25 and never pay again. We get the proof.
Your access starts the day LORE opens for beta testing, and then it doesn't stop.
Or £125, for an hour long consultation with our Founder
Our Founder, Nellie McQuinn is a qualified Will-writer. She’s spent hundreds of hours doing this with real clients and real families.
For £120 you get Founding Membership, plus an hour with Nellie and a written action plan at the end of it. We'll cover:
Where your estate is exposed right now
What your inheritance tax liability will be
Lasting Power of Attorney advice. Personal, and business. Stop your company seizing up if you can't sign anything
Your articles of association, and whether they do what you assume they do
Where the gaps are between your Will, your business, and your family
You leave with a plan, not a feeling.
If you run a business, most accountants will treat this as a business expense. Ask yours.
50 places. That's all the hours available!
Who's building this?
I'm Nellie. I run AWAY Wills, a Will-writing service with over a hundred clients.
When I started writing Wills I started to notice the same thing happening in every appointment. People would tell me who gets the ring, then spend twenty minutes telling me the story behind it. The Will captured the ring. Nothing captured the story.
So I'm building the thing that does.
Still got questions?
-
We are aiming to have our beta version with our Founding Members by the end of the year.
-
Then you get your money back. If a beta version of LORE isn’t in your hands by the end of 2027, we refund you in full, no email required.
-
Yes. One payment. No renewal, no upgrade tier, no "founding price" that quietly expires. It says Founding Member on your archive permanently.
-
You have 14 days from purchase to cancel for a full refund.
-
Nobody but you, until you're gone. Then only the people you've named. It's encrypted, it's stored in the EU, and it isn't used to train anything.
Limited to the first 500 customers.
£25 for LORE for life.
First access. Founding Members are in before anybody else.
A hand in what gets built. You'll be asked, and we'll listen.
Exclusive WhatsApp Founders community and webinars whilst building.
Founding Member on your archive. Permanently.
Your access starts the day LORE opens, not the day you pay. If LORE isn't open by the end of 2027, you get a full refund.
You can also cancel within 14 days of purchase.