LORE is being built to fix that.

LORE is the app AWAY Wills is building: a platform that captures the meaning behind an estate, not just the assets.

A Will says who gets what. LORE lets you attach the stories, voices, photos, videos and context to the people and things you're leaving behind, so what they meant isn't lost.

• Wills are stuck under the weight of the 1837 Wills Act tradition, while families and assets are changing fast. We want to be a part of the future, not the past.

• Digital life is now part of “the estate”, yet most people have no plan for their digital footprint, accounts, content, or data.

• Regulatory tailwinds: proposed reforms to the Wills framework are creating momentum for modernised processes and new consumer expectations.

• And most importantly: as a society we’re losing the tradition of passing our family lore to the next generation. We want to bring that back.

We are starting with an award winning, revenue-generating Will-writing business (www.awaywills.com) to build trust, learn from real clients, and prove distribution.

LORE scales that foundation into software: guided estate planning, digital legacy, and memory capture, with security-first infrastructure and emotionally intelligent UX.

• Intersection of LegalTech + memory preservation: we are not “just documents”, we are building the future of legacy.

• Consumer-grade brand in a high-trust category: plain English, calm design, inclusive assumptions.

• Built from lived experience: guardianship, modern family dynamics, and the emotional reality behind end-of-life planning.

• Security-first mindset: we will be custodians of living people’s data for decades, not just a one-time transaction. To protect that data, we are building with ISO27001 certification, the international standard for information security management.

We are engaging pre-seed investors to support product build and validation of LORE, while continuing to grow AWAY Wills as a trusted revenue engine.

We are nearing close on an initial £50,000 pre-seed tranche, with a planned £200,000 follow-on round, and are seeking aligned HNWI and early-stage investors who understand high-trust consumer products and the long-term value of owning the “legacy layer”.